The Launch Of Movado Serie Watches-breakthrough Dimension, Time Is Different

The new Movado Edge series launched by Movado in collaboration with world-renowned industrial designer and artist Yves Béhar is officially launched in China. This series brings together the inspiration of Yves Béhar and Nathan George Howett, two top talents of 70 years, to bring a new chapter to the legendary museum dial: breakthrough dimension, innovative Three-dimensional dial design makes time unique.

Swiss designer Yves Behar
Inspiration and heritage
   Movado’s legendary museum dial was designed by artist / designer Nathan George Howett in 1947. There are no numbers on the distinctive iconic dial. At 12 o’clock on the dial, the golden dots symbolizing the noon sun and hands suggesting the movement of the earth. This groundbreaking concept dial is known as one of the well-known designs in the history of horology and even in the history of twentieth century design. Howett’s original design was collected by the New York Museum of Contemporary Art in 1960.

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   ‘As a designer, designing products for Movado is both exciting and scary. This brand is known as a pioneer of modernism while being very close to the people,’ industrial designer and artist Yves Béhar shared his Inspiration, ‘This is an opportunity for us to create some rare works in the history of watch design. The core design concept of the Swiss World series is new materials, textures and three-dimensional structures. The sunken texture on the dial can capture the beauty of light and shadow. And attract people’s attention. When the wearer’s wrist moves, the vision of the dial will also change, symbolizing the idea that time is the mark of change in our lives. ‘
plan the details

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   The Ruijie series updated the brand’s modernist aesthetics through a deeper industrial design perspective, giving the brand a new personality with new visual tentacles. To pay tribute to Movado’s heritage of Bauhaus-inspired design, this series of minimalist and geometric aesthetics shows the fusion of art and design. The dial reinterprets Howett’s original design in three dimensions, with iconic dots emerging on the dial’s brand new curved plane. The carved texture on the dial’s edge symbolizes sunlight and serves as a minute scale. This design element embodies beauty and practicality. Integrating inspiration, function and design, the Swiss World series includes men’s and women’s styles and chronographs. There are also steel belt models, belt models and rubber strap models to choose from.
Technical Parameters
40mm polished stainless steel case, or 34mm pure stainless steel / PVD rose gold stainless steel / PVD gold stainless steel case, sapphire crystal glass, waterproof to 30 meters;
Round aluminum frosted dial, available in white / black / blue / rose gold / gold color. The edge of the dial is carved with a texture that symbolizes sunlight, and is decorated with a raised iconic sun dot at 12 o’clock. , With stick-shaped hands, some styles are red or yellow design.
Black leather strap or black rubber strap with stainless steel classic tongue buckle;
Pure stainless steel / PVD rose gold stainless steel / PVD gold stainless steel chain link bracelet, push-button folding buckle;
Men’s (40 mm)
Women’s (34 mm)