At the Baselworld Watch & Jewellery Show 2015, as a world-renowned watch brand that has always been known for its innovative design and the use of revolutionary materials, RADO continues to ‘if you can imagine Can create. If you can create, you can achieve ‘brand philosophy, launched a series of unforgettable new models, once again underline the status of his material master.
Looking at RADO’s new Basel 2015 products, five highlights are presented:
First, ‘modern alchemy’ plasma high-tech ceramics-without any metal elements, can make high-tech ceramics shine with metallic brilliance.
Second, the high-tech ceramics family adds a new color-chocolate brown high-tech ceramics, which vividly melts on the wrist, creating a dual enjoyment of senses and vision.
Third, the futuristic design and ultra-light weight inspire infinite imagination-the Haoxing series Si3N4 watch presents the beauty of the future for you.
Fourth, the avant-garde bold and eye-catching design breaks the inherent image of the diamond tyrant series-the diamond tyrant series big second hand watch makes fashion men love it.
Fifth, the brilliant diamonds and high-tech ceramics collide with each other. The Diamond Diamond series presents unprecedented elegance and shine, adding more charm to contemporary beauty.
RADO Swiss Radar Basel International Watch & Jewellery Exhibition Site
Aspect 1: ‘Modern Alchemy’ Creates Extraordinary Visual Experience
-Plasma high-tech ceramics
Alchemy is derived from philosophy. As a totem science, the magical power of alchemy is challenging existing materials and bringing new surprises to consumers. Imagine if you have a kind of magic that can transform white high-tech ceramics into metal-like shiny watch cases without adding any metal elements in the entire process. Does this sound strange? In fact, RADO has transformed imagination into reality. As you can see, Swiss radars once again lead the ultimate in material innovation, bringing a ‘magic feast’ in reality.
Dazzling plasma high-tech ceramic watches evolved from white high-tech ceramics. Rado Swiss radar uses advanced modern material technology, plasma treatment of white ceramic components. In a specially designed furnace with a temperature of up to 20,000ºC, the gas activated by the plasma column penetrates into the high-tech ceramics, permanently changing the molecular structure on the surface of the high-tech ceramics. When the temperature of the ceramic itself reaches 900ºC, its color changes and gradually emits a unique warm gray metallic luster. Although the color of the ceramic surface changes during the process, it will not fade over time. Instead, it will maintain its high-tech brilliance forever, and retain its original hardness, resistance to wear, lightness and hypoallergenicity Features. The 100% (100%) innovative special material of plasma high-tech ceramics is 100% (100%) high-tech ceramics and 100% (100%) highlights the quality of Rado.
Rado plasma radar high-tech ceramic watch
As Lidewij Edelkoort, one of the world’s most famous trend predictors, said, plasma high-tech ceramics combine high-tech craftsmanship, modern design and a sense of the future, and they are unparalleled in their past and future. ——The appearance of youth coexists with ancient wisdom, crossing the gap between gender, age and aesthetics.
Aspect 2: Concentrated alcoholic melting in the wrist
-Chocolate brown high-tech ceramics
In 2015, the RADO high-tech ceramic family added a new color-chocolate brown. Since the introduction of high-tech ceramics into the watchmaking industry in 1986, Swiss radar has continuously introduced new-colored high-tech ceramic materials: from the original black high-tech ceramics, to the subsequent white high-tech ceramics, to the cool gray high-tech in 2014 The stunning appearance of ceramics, Swiss Rado has completed innovations time and time again. At the same time, Swiss radar is also the first brand to use plasma high-tech ceramics, beyond the imagination, although the watch does not contain any metal components, it shines with a warm gray metallic luster. Today, chocolate brown comes to the watch stage after black, white, gray and plasma color, once again highlighting the unrivalled material mastery status of Swiss radar.
As the light changes throughout the day, the delicate brown high-tech ceramic surface of RADO can reflect light and shadow colors from deep dark chocolate to sweet light brown, creating the ultimate artistic effect. The surface temperature of high-tech ceramics can change with the temperature of the wearer. The excellent touch makes the beauty of rich colors extend with the fingertips, creating a dual enjoyment of senses and vision.
RADO Swiss Radar new HyperChrome chocolate brown high-tech ceramic watch
RADO is always committed to the vision of excellence and long-lasting beauty. As we all know, the high-tech ceramic sintering process is extremely difficult to control, but the Swiss Rado watches ensure the color of each batch of products through the exquisite professional technology. The persistent pursuit of high-tech materials and the improvement of process technology have made Swiss radars have the absolute strength to lead the industry in the field of high-tech materials and have never been surpassed from beginning to end.
Aspect 3: Futuristic Design Lighter Than Light
-Haoxing Si3N4 Watch
RADO is known for its pioneering use of materials in the watchmaking industry, and the launch of the new Swiss Rado Haosing series Si3N4 watch has once again consolidated this leading position. Thanks to the ultra-lightweight silicon nitride ceramic case and bracelet and the new movement with aluminum bridge, the Haoxing series Si3N4 watch has achieved unprecedented lightness and is an ideal watch for urban men with deep temperament.
RADO Swiss Radar HyperChrome Si3N4 Watch
Named after the chemical formula Si3N4 of silicon nitride, this ultra-light urban watch has a natural dark gray appearance, while the matte surface treatment adds a superhero-like futuristic feel to the watch. Despite the consistent streamlined design and stainless steel side inserts of the Haoxing series, this model has a distinctive dial inspired by the vents of the supercar-the red tip of the second hand on the dark matte background Set off against the eye, walking on the dial is like a speeding sports car.
Based on the manufacturing concept of ‘design, light weight and high performance’, the new ETA calibre A31 ALU has become the perfect movement for this ultralight watch. Through the use of aluminum, the weight of the movement is significantly reduced compared to traditional brass movements. An outstanding improvement is the 22-hour increase in power reserve. With a minimum power reserve of 64 hours, even if your watch is not wound on the weekend, it will still be full of power on Monday. Compared with untreated aluminum, anodized aluminum achieves an innovative design while improving corrosion resistance and wear resistance.
Aspect 4: The avant-garde is bold and born eye-catching
-Big Diamond Series Second Hand Watch
The focus on design is an indispensable factor for the success of RADO. The unique industrial design of the brand has been recognized by more than 31 international awards. For men with extraordinary taste and unique personality, the RADO DiaMaster DiaMaster series large-second hand watch unveiled at the Basel Watch & Jewellery Show 2015 will undoubtedly become a ‘ruthless character’ on the wish list.
RADO Swiss Master DiaMaster Large Seconds
The new RADO DiaMaster DiaMaster series large seconds watch is a large open dial with an integrated high-tech ceramic case. Two small dials overlap each other. One displays the hours and minutes, and the other displays the seconds. The individual small seconds dial with amazing appearance has Arabic numerals to record the seconds at 5 second intervals, while the minute and hour dials are equipped with slim and bright scales to remind the wearer of the importance of time.
The eye-catching style meets the needs of every contemporary man: Plasma high-tech ceramic models with brown leather straps exude retro radiance, while black models have a futuristic avant-garde texture. With an avant-garde and retro design, the RADO DiaMaster DiaMaster series of large seconds watches can be used with business suits, but also can easily set off weekend casual wear. The unconventional dial design not only makes the watch itself, but also makes men wearing this watch stand out from the crowd. Born to be eye-catching, it can be called a sportsman’s choice.
Aspect Five: Diamonds and Gold
-RADO Diamond Razor Diamond Series
Diamonds are a wonderful companion for glamour. This may not be the first diamond watch you have, but it must be the first beautiful collision between high-tech ceramics and brilliant diamonds in front of you. At the Baselworld Watch & Jewellery Show 2015, RADO brings you unprecedented elegance and shine.
High-tech ceramics, diamonds and gold shine on the three new RADO limited edition diamond series limited edition diamonds, giving the watch an extraordinary luxurious texture. The Swiss radar Razor Diamond series is well known for its large open face dial and low-key design, but the three watches launched this time are extremely decorative, elegant and gorgeous.
72 sparkling diamonds are set on the ornate 18K gold bezel, creating a striking highlight for the dial. The light is refracted by the bezel and is projected onto the large open-faced dial, shining brightly. Black or plasma high-tech ceramics are paired with rose gold details to create an extraordinary warm texture, while the gorgeous light of gold complements the white ceramic models.
Dazzling, mysterious, and dazzling, the beauty of these precious gemstones combined with the same fascinating high-tech ceramics adds eye-catching charm to contemporary beauty.