Schaffhausen, July 26, 2019-Mercedes-Benz will celebrate the 125th anniversary of participation in motorsport at the German Grand Prix this weekend. IWC extends its warmest congratulations to Mercedes-Benz, congratulating its long-term partners on achieving this important milestone achievement.
Back in July 1894, the world’s first car race was held between Paris and Rouen, France. The two winning cars were equipped with engines developed by Gottlieb Daimler and William Maybach, marking the first time a German manufacturer has ventured into motorsport. Since its name was changed to Mercedes-Benz in 1926, the company has continuously won one victory after another in motorsports around the world. The most recent one is its Formula 1 driver Lewis Hamilton winning the British Grand Prix.
In 1894, while Gottlieb Daimler and William Maybach’s cars were heading for Rouen, IWC also participated in the competition, testing the Calibre65 movement through the Neuchatel Observatory. Just like Mercedes-Benz’s predecessor brand Benz & Cie, IWC has won and achieved the best results among all participating observatory pocket watches. Fast forward to 1936, and Albert Billerton, who eventually became the technical director of IWC watched the Swiss Grand Prix. The master watchmaker developed a timing system for Berne Racing and took the time to visit the pits. The moment Billerton passed the Mercedes-Benz garage was considered the first encounter between the two brands.
Since then, Mercedes-Benz in the field of motorsports and IWC in the watchmaking industry have continued to push the boundaries in the pursuit of excellence. In 2004, the two companies decided to work together, and IWC became a partner of Mercedes-AMG, a high-performance brand of Mercedes-Benz. This is the beginning of a long and fruitful collaboration that continues to this day. In addition to the ongoing partnership with Mercedes-AMG, in 2013 IWC became the official engineering partner of Mercedes-AMG Petronas team. The Swiss watchmaker also partnered with Mercedes-Benz at a Goodwood membership party to establish the Racing team, drive a Mercedes-Benz 300SL ‘Gullwing’ sports car, and participate in classic car competitions.
To celebrate the 125th anniversary of Mercedes-Benz’s participation in motorsport, Lewis Hamilton and teammate Walter Bottas’ W10 will feature a special commemorative paint for the Hoganheim F1 race this weekend. In the new look, IWC’s current logo will also be replaced with a special retro style, and that logo happens to be the brand’s first use in the 1894 catalog.
On July 26, 2019, the German Grand Prix will be held at the Hockenheim Circuit, which also marked Mercedes’ 200 milestone in F1. (Photo / text watch home Xu Chaoyang)