Fan Muller Oriental Plaza Store Grand Opening

On June 4, 2012, Franck Muller, a high-end watch brand from Geneva, Switzerland, officially entered the Oriental Plaza, a fashionable and luxurious landmark in Beijing. Franck Muller’s FRANCK MULLER Oriental Plaza store uses a new concept of modern art design, based on the brand’s classic artistic figures as the creative blueprint, perfectly displaying the brand’s unique modern and luxurious style. In the Oriental Plaza, where many top brands are gathered, Frank Muller, which represents top watchmaking skills and infinite creative inspiration, is bound to become one of the most remarkable new members, blooming its splendid mysterious glory in the luxurious place of Beijing.
    Mr. Chen Shirong, General Manager of Europa Group, said: ‘The opening of the second Franchise Muller store in Beijing fully demonstrates its strong confidence in the Beijing market. We hope that with the brand-new design concept of Oriental Plaza, we Distinguished Beijing guests can experience the exquisite Swiss fine watchmaking skills at close range, and they can also taste the watchmaking philosophy inspired by the infinite creativity and inspiration of the Franck Muller brand. ‘
    Mr. Zhang Guoliang, general manager of Chow Tai Fook Watches North China, said, ‘Frank Muller and Chow Tai Fook Watches have cooperated endlessly. Through the joint efforts of both parties, a solid foundation of cooperation has been established. We will continue to open up markets and open more sales points.
    Franck Muller’s FRANCK MULLER Oriental Plaza store layout continues the brand’s low-key luxury style, exaggerated retro digital aesthetics and beautiful decoration. The imaginative artistic digital elements spread and flow in it. Under the background of soft lights, it creates a mysterious and noble shock, all highlighting the nobleness and atmosphere of the brand. Whenever the night is closing, the shop emits a dazzling dazzling light, which deeply attracts people’s eyes.
    FRANCK MULLER makes full use of the Art Deco style that was popular in architectural aesthetics from the 1920s to the 1930s, with classic case geometry and figures with rich decorative lines on the surface. The aesthetic style, which has a great influence on later generations, has a glimpse of the whole picture. This unique design element is displayed to the fullest, as if a magic call, which leads people into the mysterious space-time world of Frank Muller. In addition, the Oriental Plaza store will display Franck Muller’s most classic and outstanding luxury watch series, to provide Beijing customers with the most world-class quality services, a closer understanding of the connotation of the brand, and give more fun and appreciation .
    Founded in 1991, the watchmaker FRANCK MULLER has created many amazing top-level complex timepieces in just over 20 years, in the development and quantity of watch complications, and the invention of many watches with world patents Shang is even more proud of peers, creating an innumerable number one. This amazing achievement makes it a recognized master of complication in watchmaking. For the pursuit of watch aesthetics, Frank Muller even launched a classic barrel-type case, as well as a distinctive artistic style digital time scale, which has become a legendary classic in modern watchmaking.