TAG Heuer: racing love has a long history
1969—The first watch brand to sponsor professional drivers—Qiao Qiao Jo Siffert.
1971—Brand colors, logos, and watches appear in the film Le Mans starring Hollywood star Steve McQueen.
1971-1979-the first watch brand to cooperate with F1 team-Ferrari team.
1985 to present—Sponsored McLaren team, started the longest cooperation relationship with F1 (28 years), and became the watch brand that won the most prizes in the Monaco Grand Prix (15 times).
1992-2003-F1 official timer-accurate to 1 / 1,000 seconds.
2004-2006-Official Indy Racing League Timer-accurate to 1/10, 000 seconds.
2011-present—Working with the Monaco Automobile Club (ACM) as the official partner of the Monaco Grand Prix.
TAG Heuer: the birthplace of racing timers
TAG Heuer has witnessed the first cooperation between racing cars and watches, and through continuous development and improvement, it has pushed racing timing to an unprecedented luxury peak.
Through long-term cooperation with the best teams, drivers and racing cars, this Swiss watchmaking brand has unquestionably occupied the high ground of luxury sports chronographs in the world. From 1 / 10th of a second, 1 / 100th of a second, to 1 / 1,000th of a second, 5 / 10th of a second, TAG Heuer continues to challenge the limits of precise timing.
TAG Heuer’s inextricable relationship with the Monaco Grand Prix: the Swiss watchmaker and the Monaco Automobile Club join hands to push the win-win cooperation to a new height
From Juan Manuel Fangio to Jenson Button, every world champion driver is part of the legendary history of TAG Heuer, just as every race bears witness to the extreme precision myth of TAG Heuer. But the most prestigious of these is the Monaco Grand Prix.
In the Swiss watchmaking kingdom, TAG Heuer’s position in the Monaco Grand Prix is unparalleled. TAG Heuer-sponsored Monaco champion drivers have left any brand in history unmatched. The first TAG Heuer ambassadors who crossed the finish line include: Niki Lauda, Jody Scott, Prost, Ayaton Senna, Hakkinen, Kuthard, Raikkonen , Alonso and Hamilton.
In 2011, TAG Heuer signed a historic agreement with the Monaco Automobile Club (ACM), marking the Swiss brand as the official partner of the ACM’s most exciting event, the Monaco Grand Prix, to sponsor the watch , Chronograph and eyewear products.
Like all previous motorsport collaborations, TAG Heuer’s investment in racing is not limited to printing brand logos on banners or sharing champagne with champion drivers. Before the start of the race, TAG Heuer will go deep into the pits and the arena, working side by side with the drivers and team employees to provide them with the most advanced and innovative products, bringing more than 150 years of professional experience and technology to the brand.
Today, TAG Heuer is making a final sprint for this year’s Monaco Grand Prix. With this most glamorous event in motorsport, TAG Heuer will once again convey the essence of its brand to the world, showing this Swiss watch brand’s unassailable position in the F1 event.
In 2013, TAG Heuer and the Monaco Grand Prix once again joined hands: cutting-edge technology to set the benchmark for precision racing
TAG Heuer’s latest racing series watches-Carrera Calibre 16 Monaco Grand Prix Limited Edition, Monaco Calibre 12 ACM and Monaco 24 Calibre 36-continue the legend and create greater glories.
CARRERA CALIBRE 16 Chronograph DAY-DATE-43MM Monaco Grand Prix Limited Edition
As the unique CARRERA-the first sports chronograph designed for professional drivers and racing enthusiasts, CARRERA is undoubtedly the best interpretation of the TAG Heuer racing tradition. In 1963, Jack Heuer created the first CARRERA chronograph inspired by the arduous ‘Carrera Pan American Mexico Road Race’. It has since become the standard watch for Ferrari drivers. In 1970, every member of the Ferrari team-Jackie Ickx, Clay Regazzoni, Mario Andretti, Carlos Reutemann and Jody Scheckter-wore a Carrera gold watch engraved with their name and blood type. Since then, Carrera has crossed the finish line with every legendary TAG Heuer driver: Alan Prost, Kuthard, Raikkonen, Alonso, Hamilton, Jenson Button …
As a new member of the CARRERA family, this limited edition product is the TAG Heuer’s gift to the most famous, most dangerous, and most blood-drenched racing event in the history of modern racing, the Monaco Grand Prix, and has been awarded by McLaren Wheel queues are standard watches. The bezel and speedometer are engraved with red MONACO GRAND PRIX, and the sapphire crystal caseback is color-printed with the Monaco Grand Prix logo and the watch number (X / 4,000). The black rubber strap is inspired by the tires of the 1963 Formula One race and features a embossed tire pattern. The open carbon-grey dial is inlaid with human hands, and the scale is coated with luminous coating. The three timing windows of the stopwatch minute, clock and stopwatch are located at 12 o’clock, 6 o’clock, and 9 o’clock. The fiery red design of the hands and keys becomes the finishing touch of the entire work, which showcases the superb craftsmanship of this classic watch and the cutting-edge Swiss technology.
MONACO CALIBRE 12 Chronograph // Monaco Motor Club 39MM Black Limited Edition
The iconic square dial of the MONACO series appeared for the first time in the movie ‘Le Mans’ starring Steve McQueen. Today, TAG Heuer adds F1 black titanium carbide to this legendary watch, with white fluorescent light on the front of the minute and hour hands. The smoky sapphire crystal caseback is engraved with the logo of the TAG Heuer Monaco Grand Prix Partner, the Monaco Automobile Club (ACM). The 12 o’clock position of the dial is printed with the word ‘MONACO’ and the TAG Heuer logo. It is particularly dazzling on the all-black dial, while the chronograph second hand is decorated with a ray of orange, making the overall design more vivid. The design of the black leather perforated strap is inspired by the steering wheel cover of the racing car, with orange stitching, bright and atmospheric. As the first black MONACO watch since 1974, the MONACO CALIBRE 12 chronograph will undoubtedly become the sexiest symbol of chronology in history.
MONACO TWENTY FOUR CALIBRE 36 chronograph // 40.5MM black dial
The dial has a black double window transparent design. At 12 o’clock, the oversized ’24’ is particularly conspicuous, as if to pay tribute to the world’s most famous endurance race-Le Mans 24 Hours! Inside the steel case, the Calibre 36 movement vibrates at an amazing speed of 36,000 times per hour (equivalent to a frequency of 5 Hz). Through the sapphire crystal case back, the unique rotor in the COSC-certified movement can be seen at a glance. A ‘suspension system’ is suspended in the case by 4 damping arms to provide the movement with the most reliable protection. They are responsible for collecting vibrations, protecting the movement from vibrations, and introducing them into a composite filter, which absorbs and breaks down the vibrations. The design structure of the MONACO TWENTY FOUR series is award-winning. The unique tube design and high shock-proof components are directly inspired by the design inspiration of F1 racing technology. This watch combines cutting-edge technology, rough design and the spirit of Monaco racing, while also emphasizing Steve McQueen’s unparalleled tough guy style.