July 7, 2012, ‘Chongqing’-MOVADO, a famous Swiss watch brand known for its ‘simple modern aesthetics’, held the Movado ‘Selena’ in Chongqing Jiefangbei Square ‘Series’ watch launch celebration, vivid interpretation of the brand’s unique personality and design style, interpreting the essence of the brand. Mr. Fabrice Poch, President of Movado Asia Pacific, Mr. Peng Jianjia spoke at the scene and unveiled the latest watch together with Ms. Sun Yan, the spokesperson for the Greater China region, and opened a new chapter for Movado.
Since its establishment in La Chaux-de-Fonds, Switzerland in 1881, Movado has established a reputation for innovative design, and has obtained more than 100 patents and more than 200 for the artistry and innovation of its watch designs. International awards. Committed to superb Swiss watchmaking craftsmanship and extraordinary design, the constant exploration and hard work of watch art is the source of Movado’s continuous development and the brand philosophy that the brand has upheld since its establishment.
Movado’s 130-year history flows quietly. The latest series of watches exudes unique charm, the perfect fusion of history and modernity, which embodies the true meaning of Movado’s ‘perpetual motion’ brand. Movado’s 2012 Ruh red automatic mechanical series with moon phase display-Planisphere and Skymap, Cerena Cerena series showing femininity and femininity, the first men’s concerto Concerto automatic mechanical watch, and fashionable avant-garde Luma Luma Collection and the Museum Sport collection, which combines modern watchmaking aesthetics and advanced technology. A series of unique style watches, adhering to the artistic aesthetics and innovation heritage, focusing on the future of watches and clocks, unique, outstanding, can be called a model of modernist design.
On the day of the event, Ms. Sun Yan, the spokesperson for Movado’s Greater China region, appeared with affection, purity and wisdom, giving Sun Yan a unique feminine charm, exuding a calm, restrained, exquisite and elegant temperament from the inside out, which is in line with Movado’s brand concept. As one of the country’s high-profile actresses, Sun Yi not only shines in many film and television works, but also set a new high in history. In his biography “Zhen? Biography”, his skillful acting skills are well recognized by the audience. Temperament is more popular with the public. ‘I have always been a loyal fan of Movado watches,’ she said. ‘Movado is very much in line with my personal taste. As the brand’s image spokesperson, I feel honored and hope to join hands with Movado in the future. Continuing the classic legend. ‘Now Sun Yan, with his eyes full of mature and unique feminine charm, wearing Movado’s 2012 new white ceramic Serena Cerena wrist to show the scene, instantly became the focus of media attention, wrist The watch is also infused with the essence of life and female beauty, and exudes a natural and noble, artistic charm.
As a new masterpiece of Movado in 2012, the Serena Cerena series watch is the crystallization of exquisite production and classic aesthetics, exposing a unique and timeless modern female beauty, showing the brand’s elegant simplicity. This women’s watch combining innovation and modern beauty debuted at the Basel 2012, condensing glory. In the design of the dial, Serena not only continued Movado’s simple and elegant style, but also gave the iconic museum dial a new visual presentation, showing the classic and elegant extraordinary charm, showing the beauty of elegance. Inheriting the classics of the brand, incorporating leading innovative design elements, and the clever use of ceramic materials, the Movado Cerena Cerena series watches display a low-key and simple natural temperament. Movado has always been a model of innovative design. In 1988, Movado specially invited Pop Art master Andy? Warhol to design a limited edition watch for Movado, which marked the Movado ‘Artist Series’ watch Was born. Since then, Movado has invited James? Rosenquist, Ma? Bill, Kenny? Scharf and other most influential masters of the 20th century to continue Moses. Fan Tuo ‘Artist Series’. In 2011, Movado joined hands with fashion designer Chris Benz, who won the special honor of the American Fashion Designers Association (CFDA), to launch a limited edition Porter Bold series watch, giving the iconic museum dial design a new and unique interpretation. In the same year, Movado specially invited the internationally renowned dancer Huang Doudou to go to the legendary journey of art. So Doudou performed a dance inspired by the dial of the Movado Museum as a creative inspiration, using his body to express his understanding of the beauty of time and life. Movado’s artistic concept fits perfectly. At the same time, Movado also served as the main sponsor of many art organizations including the New York City Ballet, the Miami Municipal Ballet, the Lincoln Performing Arts Center, the John F. Kennedy Performing Arts Center, and the Barisinnikov Art Center. The relationship between Movado and art goes beyond that. Designed by renowned architect Philip Johnson, the Movado Time Sculpture standing in front of Lincoln Center, and the Movado Future Legend specially set up by Movado to recognize and support potential new artists (Future Legend) awards, all symbolizing Movado’s persistent pursuit of art. Movado will, as always, perfectly inherit history, tirelessly develop and lead the contemporary watch design style, take art as inspiration, adhering to the advanced Swiss watchmaking technology, show its unique flashy charm, and highlight its unique brand style.