Tuesday, August 5, 2014 (Louisville, KY)-OMEGA and PGAofAmerica continue to extend their contract to 2022. Omega will continue to serve as the official timekeeper for the Professional Golf Association of America and the 2014 PGAChampionship.
Omega President Okewa, American Professional Golf Association CEO Pete Bivaca and Omega ambassador Rory McIlroy attended the press conference and announced the blockbuster news. The press conference was held at the Valhalla Golf Club, which is also the venue of the 96th PGA Championship. The new contract will take effect in 2015, and Omega, the Swiss high-end watchmaking brand, will continue to be the official timekeeper of the Professional Golf Association of the United States and go through another wonderful 8 years with PGA. Omega will also be more committed to the development of golf in the United States and globally.
‘We are very pleased to renew the contract with the American Professional Golf Association until 2022,’ said Okewa President. ‘Omega has long supported golf to become a global sport, and European and Asian tours are helping us achieve this. One wish. The U.S. market is extremely important to Omega. Being able to participate in many events organized by the Professional Golf Association of America, including the high-profile 2014 PGA Championship, also gives us a platform to compete in the United States market.
In 2011, Omega launched a far-reaching strategic cooperation with the American Professional Golf Association. In September 2012, Omega and the American Professional Golf Association jointly announced that the cooperation relationship between the two parties has been elevated to a higher stage, and Omega has enhanced its brand qualification from an ‘PGA official partner’ to an ‘PGA official sponsor’.
The new partnership will continue to enrich Omega’s long history in sports. Omega will be officially timed in a number of events, including the PGA Championship, the evergreen GPA Championship sponsored by KitchenAid, the PGA Grand Slam, the Ryder Cup (when held in the United States), and the PGA National Professional Championship. At the same time, Omega will also serve as the official timing for the PGA golf industry. Omega’s alliance with GPA, the world’s largest sports organization, has therefore gone one step further. The Professional Golf Association is made up of 28,000 PGA professionals who have proven expertise in golf teaching, promotion and facility management.
The contract also includes advertisements in the television broadcast of the US PGA Championship, the market support required for the development of PGA players, and support for PGA members and their facilities.
‘This contract marks Omega as the official contract sponsor with the longest contract time in PGA history and is proud of the Pro Golf Association and our professional players,’ said Mr. Bivaca. ‘We are delighted with such a commitment Companies that manufacture precision and superior products are so comprehensively connected to golf and PGA. They will be the main sponsors of both the PGA Championship events and the PGA self-operated golf facilities, and proudly support PGA professional players everywhere, This is also a strong proof of PGA’s position as an expert in golf events and golf business.
Omega will also support the growth of PGA professional players by sponsoring the PGA Commodity Show, the PGA Fashion and Equipment Show, and the PGA Summit at the China PGA Golf Show. The brand also sponsors the PGA Golf Professional of the Year Award and supports all 41 divisions of the PGA.
This comprehensive cooperation agreement also includes the following additional items: PGA members’exclusive Omega timepiece discount plan, course facility clock project; all PGA Grand Slam business receptions; and placement of Omega clocks in the PGA golf industry-including PGA Golf Club, PGA Golf Training Center, PGA Country Club, and Valhalla Golf Club.
For more information about the Professional Golf Association, please visit www.PGAMediaCenter.com