(May 14, 2012) Classic watch brand Hamilton joined hands with Jinhua Watches from May 14 to May 18 in Dalian Dashang Xinmart Shopping Plaza for a period of time 7-day tour of the 120th anniversary of the brand.
Hamilton Watch teamed up with ‘Man in Black 3’ to rewrite the future
‘People in Black’ dance imitation show grabbed the limelight in this tour, and presented the concept of personality and innovation to consumers with the enthusiastic Hollywood movie culture of the Hamilton brand. As we all know, Hollywood is an important stage for Hamilton watches. Since the Oscar-nominated film ‘Frogman Undersea War’ in 1951, Hamilton has performed in more than 400 blockbusters such as ‘Pearl Harbor’ and ‘Superman Returns’. In these films, the ‘Man in Black’ series has the deepest connection with Hamilton, whether it is ‘Man in Black 1’ in 1997, ‘Man in Black 2’ in 2002 or even May 25 this year The 3D masterpiece ‘Men in Black 3’ which will be released simultaneously on the world. The Hamilton watch always radiates unique brilliance throughout the film. The ‘Man in Black’ series is a masterpiece of sci-fi genre films in the past 20 years, so the Hamilton Watch, known for its innovative technology, is paired with two most suitable models-Ventura Adventure and Pulsar. They are the world The first battery-powered watch (1957) and the first digital display watch (1970) on the market embody Hamilton’s creativity. In Man in Black 3, the Hamilton Adventure Watch with full personality, like black suits and sunglasses, has become the standard equipment of ‘Man in Black’, which will surely make the ‘black powder’ feasting.
Hamilton watch, modern craftsmanship, classic rebirth
In 2012, many legendary classic models were reborn with modern modern craftsmanship. The heritage of 100 years of history gave Hamilton three keywords: film, military watch and aviation. Among them, the watch that best represents the relationship between Hamilton and the movie is the enduring Hamilton Expedition series. It is a collection of thousands of pets. Elvis owns not only a collection of dozens of adventures, but also his classics. The film ‘Blue Hawaii’ shines, and it is an absolute protagonist in the turbulent ‘Man in Black’ trilogy. In this 120th anniversary tour, in addition to the performance of ‘Man in Black’, foreign ‘Elvis’ imitators were also specially invited to present the ‘Elvis’ style to everyone at close range, so that this eternal passion and personality were reborn with the modern concept. . The new adventure futuristic continues its personality and innovative watch concept with a starry design and a legendary culture. The multi-layered three-dimensional profiled shell Tianma breaks through the conventional bars and is made of stainless steel, which is in strong contrast with the black rubber strap and the black mesh hollow disc surface, which shows the overall visual impact; the red seconds hand and scale also depict the adventure wrist Express the enthusiastic rhythm of enthusiasm. Underneath the arrow, the Swiss automatic mechanical movement is surging, injecting endless momentum into the passionate American spirit.
In addition to adventure watches, new jazz masters, Zhen thins and other newest products in 2012 made their debut in Dalian for the first time, giving consumers a feast for their eyes, and a glimpse of the 120-year history of Han Watches.
Hamilton Jazz Master
As the representative of the Hamilton brand men’s chronograph watch, the Jazz Master Watch is famous for its tough atmosphere. The new H21 automatic chronograph movement rejuvenates this classic style. The new master continues the introduction of the predecessor and adds many modern designs. The elegant all-white dial with golden waterdrop scales and baton hands interprets classic time. Modern The elegant grey plate has a chic personality, expressing the atmosphere of the times. With a full-featured leather strap, it is your tasteful choice for business meetings, fashion parties, and travel. The 60-hour power reserve brought by the movement H21 is an indispensable partner for busy and efficient urban elites.
Hamilton Slim Watch
The thin, retro-inspired large dial watch, the Hamilton Thin Series, originates from the classic of the same name in the 1960s, reappearing nostalgia with modern craftsmanship. The entire watch reveals classic details everywhere. The brand’s retro LOGO, slim and light hand scales and pure and simple brushed metal surface outline a timeless style. The arched mirror and exquisite case exude elegant elegance. Swiss 2892-2 self-winding mechanical movement runs precisely in it, so that the thickness of the entire watch does not exceed 7mm. With a black leather strap with antique touch, the thin and classic temperament lasts forever.
Hamilton Khaki Pilot Automatic Chronograph
The H31 self-winding chronograph movement brings more lasting power to the Khaki pilot series. The new watch continues the practical aviation route. The 42mm case has simple lines and tough shapes, highlighting masculinity. The bold digital scale and strong luminous coated hands of the metal material are clear and easy to read under the anti-reflective coating sapphire mirror. The simple design of the 30-minute, 12-hour chronograph dial and small seconds dial adds dynamic and depth to the dial without Affect the freshness and openness of the disk. The black and silver dials are paired with a stainless steel or cowhide strap, showing a purely simple traditional aviation style, providing more choices for those who seek freedom and personality.
Hamilton New Brave Watch
Hamilton ‘Brave’ watch is a model of classic watches, pragmatic but not lacking vitality. The use of Roman scales makes the watch deep and stable, but the retro elements have not suppressed the soul of the brand’s freedom. The scales have been lengthened by depth and become slimmer and lighter. This iconic classic watch element is on the simple and clean dial. Looks full of tension. The atmospheric 40mm size, combined with exquisite new steel belt or embossed leather strap, complement each other perfectly, perfectly reflecting the classic but not old personality of the Han watch.
Founded in 1892 in Lancaster, Pennsylvania, USA, it combines the free spirit of the American spirit and the finest Swiss craftsmanship, and is famous for its innovative design and texture modeling. He has performed well in the field of aviation watches, and has gained a reputation for his deep relationship with Hollywood. He has appeared in more than 400 blockbusters so far. Hamilton is a member of the Swatch Group, the world’s largest watch manufacturer and distributor-
(May 14, 2012) Classic watch brand Hamilton joined hands with Jinhua Watches from May 14 to May 18 in Dalian Dashang Xinmart Shopping Plaza for a period of time 7-day tour of the 120th anniversary of the brand.
Japan’s watchmaker SEIKO announces FC Barcelona football team commemorative watch, which is authorized by the Spanish football team FC FC Barcelona to use official standard colors and team badges, demonstrating the passion of football players. With charm. SEIKO officially entered into a long-term partnership with the world-famous Spanish FC Barcelona football team in 2011 and became the team’s official watch brand. As SEIKO and FC Barcelona football team share the same beliefs, they also have positive ambitions and glory. Historical achievements, as well as the pursuit of perfection in the professional field, the cooperation commemorative watch launched this time is a concrete manifestation of the spirit of the agreement between the two sides. The SEIKO Sportura FC Barcelona football team commemorative watch’s unique side stitching calfskin strap is matched with a crimson inner side to integrate fashion into sports. The front of the strap is circularly embossed to show the speed of sprint. Equipped with alarm chronograph and stopwatch function, thoughtful increase of conical timing button design, which greatly improves the operating performance. The back cover is engraved with the FC Barcelona football team’s logo and the slogan ‘m & eacute; s que un club’, which means ‘not just a professional team.’ It encourages itself to strive for excellence, and once again shows the positive ambition and history of this champion team. Achievement and the pursuit of perfection in football.
Sturdy, fast-looking appearance that integrates fashion into sports
The SEIKO Sportura FC Barcelona football team commemorative watch is a sports chronograph with a sophisticated style. The dark dial is equipped with a deep red window of the exclusive FC Barcelona football team, with a bright and eye-catching team logo. The special time scale design is presented in white at 1, 5, 7, 11 and 2, 4, 8, 10 at silver. The unique two-color configuration not only makes it easier to read the time, but also makes the watch more convenient. Add changes to the visual; the design of the lugs can be comfortable to wear, and the streamlined silhouette adds a touch of elegance to the sports landscape; the intimate enlarged conical timing button design greatly improves the operating performance; different from the previous two-color strap The design, with black round embossed calfskin, shows the swift and rapid personality of the watch, and the inner side is created with a unique fashion style in crimson. Even sports models can show a unique fashion taste.
In 1993, Nelson Mandela was awarded the Nobel Peace Prize. Sir Elton John founded his AIDS Foundation. In Steven Spielberg’s film ‘Jurassic’ In Park, the dinosaurs are resurrected. In Geneva, Caroline Scheufele, artistic director and co-president of Chopard, and her elder brother Karl-Friedrich launched a collection of original and innovative watches: this is the first time in history. Overturned the design specifications of all women’s watch areas today. The tone has been set.
Vitality Chopard HAPPY SPORT
Happy Sport series has been popular all over the world, and it is fully adapted to the vibrant needs of modern women. Since then, the Geneva-based watch and jewellery manufacturer has shown endless diversity of changes and transformations, showing the company’s watchmaking skills and the endless creativity of its jewelry factory. It is from the day when the watch was launched that the Happy Sport series has created a combination of power and refinement, a combination of tradition and innovation.
Vitality Chopard HAPPY SPORT
品质 These qualities are expressed through a series of large, small; square, round, oval case shapes; alligator leather or metal straps, and rich colors. The dial is made of movable diamonds, clover, snowflakes or fish, and some bezels are set with gemstones, which are designed like a sparkling playground.
Vitality Chopard HAPPY SPORT
信念 The belief that ‘the happiest moments for diamonds are their free moments’ was introduced when Karin Scheufele created Happy Diamonds in the 1970s. Twenty years later, the Happy Sport series has become the most outstanding design. Free-moving diamonds revolve freely in the heart of a passionate world like a glowing whirlwind.
People have always used domineering to describe the image of a man as tall and mighty. Those who can really match the word domineering are famous celebrities. For the average person, domineering seems to be far away, and they are not willing to be so bland and airless. From time to time on the streets, I often see my father and children in the same frame, either embracing in the arms, or holding big hands with big hands. ‘Dad’ is full of energy and warm. ‘Dad’ is not only a strong and masculine appearance, but also a father’s temperament emanating from the bottom of his heart, immovable, firm and gentle. And this has also become a good evidence of good men and fathers in the new era.
The men subvert the past masculinity to create a warm ‘dad’ atmosphere, nothing more than to accompany the child more, to let the worship and love of the father warm his (her) life. Like a man’s wrist companion, if a watch wants to inherit and be remembered, after creating the classic, dare to subvert the classic. In 1997, the Kalpa series designed by Mr. Parmigiani was launched. So far, the Kalpa series has become the brand’s iconic product family. In 2016, Kalpa XL Hebdomadaire Anniversaire gold watch launched by Parmigiani to commemorate the brand’s 20th anniversary stands out among all products. The classic tonneau-like appearance and subversive traditional rose gold to create a gold movement make this watch once again the focus of much attention.
The ‘heart’ of the Kalpa XL Hebdomadaire watch is the PF 110 manual winding movement. This self-developed dual barrel movement guarantees a power reserve of 8 days and is equipped with a patented display system. The inner plate bridge of the movement uses a special cutting process to process the edges and corners into a continuous semi-circular shape. This process can solve the difficult internal angle and complex part cutting and modeling problems. In addition, Geneva’s corrugated sanding; the gooseneck fine-tuning device of the balance wheel; the hand-chamfering of the bridge and other details all reflect Parmachini’s extreme requirements for fine watchmaking.
Rose gold case with silver-yellow transparent enamel dial divided into 12 areas. The choice of materials and colors is intended to play a synergistic role. The rose gold tone of the case permeates the dial with amber, giving the Kalpa XL Hebdomadaire a unique combination of colors throughout. To realize the concept of ‘perfect proportion’ advocated by Michel Parmigiani, the hands on the top and bottom of the dial are balanced and harmonious with each other. The barrel shape gives the watch the most eye-catching qualities. Exquisite modern-style numerals, pure gold hour markers, and the arrangement of numbers around the small seconds dial, all of these designs ensure practicality and make the vibrant dial more perfect.
Fusion and subversion of the classic Kalpa XL Hebdomadaire watch is undoubtedly the best choice for fathers to keep their ‘daddy’ time, and to love love as a permanent driving force for children’s growth.
KALPA XL HEBDOMADAIRE
Power reserve: 8 days
Frequency: 3 Hz-21,600 vibrations / hour
Dimensions: 13’’’x 10 ½ ” ‘– 29.3 x 23.6 mm
Thickness: 4.9 mm
Number of parts: 227
Number of jewels: 28
Number of barrels: two barrels in series
Decoration: ‘Geneva Ripple’, hand-chamfered bridge
Small seconds at 6 o’clock
8-day power reserve indication
Shape: wine barrel shape
Dimensions: 44.7 x 37.2 mm
Thickness: 11.2 mm
Material: 18K rose gold
Water resistance: 30 meters
Table mirror: anti-reflective sapphire
Crown: 7 mm diameter
Case back: Sapphire
Case back cover engraving: individually numbered
Color: silver yellow
Time scale: 18K rose gold labeling
Finishing: Sunray pattern on the outer ring, shot peening, blue auxiliary plate
Hands: triangular hands with luminous coating
Material: Crocodile skin
Type: Pin Buckle
On February 13, 2015, in the ‘Longines Speed Equestrian Challenge’ in the ‘Longines Hong Kong Equestrian Masters’, French rider Julien Epaillard drove the good horse Pigmalion du Rozel to the crown, and British rider Scott Brash (Hello Annie) and Dutch rider Gerco Schröder (Glock’s Prince de Vaux) were close behind, finishing second and third.
Longines President Walter von Känel, Vice President and International Marketing Director Juan-Carlos Capelli and Vice President and International Sales Director Charles Villoz presented them with elegant Longines watches in recognition of their outstanding performance in the competition.
Longines is the title sponsor and official timekeeper of the ‘Hong Kong Equestrian Masters’. ‘Longines Hong Kong Equestrian Masters’ is an important member of the Equestrian Masters Indoor Grand Slam series, attracting 30 top jockeys from around the world to compete.
The beautiful encounter is by no means a coincidence. Just as the granddaughter of Charlie Chaplin and the Jaeger-LeCoultre watch factory in Vallée de Joux are no accident.
The grandfather of Carmen Chaplin, Charles Spencer Chaplin (Charlie Chaplin’s full name), played a polite tramp in the film released in 1914 Charlotte was permanently recorded in the history of the film.
As an actor, director, producer, screenwriter, and composer, he has only one real ‘enemy’-as he often says, ‘time is my only enemy.’ Was it in order to support him in winning this battle that the watch industry presented a watch for him in 1953: Jaeger-LeCoultre Memovox?
In fact, when Charlie Chaplin and his family settled in Switzerland, the government wanted to present a welcome gift to this talented and great man. So Charlie Chaplin got a Jaeger-LeCoultre watch with “Hommage du gouvernement vaudois à Charlie Chaplin – 6 octobre 1953 at the bottom of the case (tribute to Charlie Chaplin by the Government of the Canton of Vaud-1953) October 6) ‘.
For Jaeger-LeCoultre, Chaplin’s granddaughter Carmen Chaplin told people that the existence of this historic watch seemed like a cycle of fate. As the official partner of major film events (Venice International Film Festival, Shanghai International Film Festival, Abu Dhabi Film Festival), Jaeger-LeCoultre decided to invite Carmen Chaplin to direct a short film on the theme of time to express Nostalgia for Charlie Chaplin and his watch. The plan was immediately answered by the young actress and filmmaker: ‘The nostalgic style of watches of the 1920s showed me that some small watches can also be compared to jewelry. Imagine these intoxicating Behind the subtle dial is a mechanical structure that is as precise as a heartbeat. ‘
‘I often think that the watch has been ticking like this for a whole century. My grandfather’s watch moved me especially because his grandfather was 14 years old, my father, Michael Chaplin He gave the watch to him from time to time. Later, my father gave this watch as a love token to my mother on the wedding day. This is a lucky thing that has accompanied them through 45 years of happy marriage.
Perhaps for this reason, Carmen decided to involve his mother and daughter Uma in the filming. A family of three generations of women, explaining the profound meaning of family heritage, time passing and precious heritage.
‘The short film commemorates the time, the past years, and all the things it has taken away. When shooting, I had a great freedom of artistic creation. I put my soul on my beloved, and I like this theme very much. In addition to our beloved watches and jewelry, what other gift is better than this? When I visited the Jaeger-LeCoultre factory to repair my grandfather’s watch, I had a cordial conversation with the work teams. In fact, we have already succeeded with Jaeger-LeCoultre. Collaborated on many projects: a dinner at the Oscar Film Festival in honor of Charlie Chaplin, the Cannes Film Festival, and the Venice Film Festival. In my previous film, a Jaeger-LeCoultre watch played a ‘role’. Jaeger-LeCoultre I’m honored to have the trust of this great brand, and I’m honored to have me shoot an anniversary video.
The film by Carmen Chaplin was titled ‘A Time For Everything’ and premiered during the Geneva International Haute Horlogerie exhibition, held from 21 to 25 January 2013.
Tissot’s global image ambassador, Deepika Padukon won the Indian International Film Academy Award for her outstanding performance in the movie ‘Piku’! Known as the ‘Bollywood Oscar’, the Indian International Film Academy Award is the best recognition of this Bollywood actress. This is her blooming moment. Tissot congratulates Deepika Padukoni again.
Tissot Global Image Ambassador Deepika Padukone Wins International Film Academy Awards
Deepika Padukone, born in 1986, is one of the most popular and influential actors in contemporary Bollywood, India. Since her debut, she has won numerous awards in India. In addition to this award, she has won the Filmfare Awards (India’s Most Influential Awards) Best Actress Award, India International Film Academy Award-Best Actress Awards, Screen Awards-Best Actress Award, Big Star Entertainment Award-Indian Box Office Queen Award, etc. She showed a variety of performing talents on the screen and a youthful atmosphere of ‘confidence, independence, humility and beauty’, which coincided with the modern female spirit that Tissot has always advocated. This is exactly the spirit of the Tissot brand that it wants to show to the world .
Tissot ya series
Tissot ya series
Deepika Padukone is fond of the Tissot Hyuna series. The bold detail of this watch is a tribute to the sublime of the golden twenties, when Europe was immersed in post-war enjoyment and glitz, the golden dial made it luxurious, the bold rectangular case and the center of the watch The exquisite details explain the relaxed and lively feeling of that era. Extraordinarily fine details also include black or white ceramic curved cut on the crown, adding elegant and smooth contemporary style to the work. Other carefully designed small details such as the seconds dial at 6 o’clock also show the practicality of its function. Whether you like business elite style or simple casual style, Roman numerals or diamonds can satisfy. The pure and elegant style of Tissot’s elegant series will become a new classic.
Tissot Collection RMB 20,150
-Made in Switzerland
-Quartz movement with low battery indicator (EOL)
-18K rose gold or yellow gold case
-Scratch-resistant sapphire crystal
-Water resistance to 3 bar
-Butterfly buckle leather strap
-Diameter: 20mm * 34.5mm
Pure design with precious materials is a perfect marriage. With the elegance of the PATRIMONY Contemporaine series and the rare qualities of platinum, Vacheron Constantin once again showed the world the profound meaning of outstanding watchmaking technology. Adhering to the spirit of pursuing excellence, the ‘heart’ of this precious and rare high-quality timepiece is a 1120 ultra-thin self-winding mechanical movement, developed by Vacheron Constantin, and cast the prestigious imprint of Geneva .
The Patrimony Contemporaine series has always used a 40mm diameter case, but this ultra-thin self-winding model has changed its style, showing the bolder dial size, making it easier for connoisseurs to appreciate their elegant wrist style. Fine and concise lines, slender outlines and a large dial, equipped with a new 42 mm diameter case and transparent back, fully demonstrate its timeless and classic design style, and carry out the consistent reputation of this series.
Loyal to the design features of the ‘Limited Platinum Collection’ since its launch in 2006, the new Patrimony Contemporaine self-winding watch features an elegant 950 platinum dial decorated with fine sandblasting. ‘PT950’ is engraved between the 4 and 5 o’clock positions Typeface. The bright curved outer ring is a minute scale circle and an 18K white gold hour scale. In addition to the case and crown made of 950 platinum, the hands are also made of this precious metal. For perfection, the watch also features a 950 platinum buckle and a dark blue alligator leather strap hand-stitched with 950 platinum silk threads.
Vacheron Constantin’s use of platinum dates back to 1820. Since then, the brand has been using this precious metal to explain its quest for creativity and sophisticated timepiece design. Unlike 18K gold, which is only 75% pure, platinum has a purity of 95%, and is produced only in a few places in South Africa, such as South Africa. Platinum has a higher density and weight than other metals. In other words, its durability and eternity are self-evident, and it is also regarded as a symbol of eternity. In addition, it will not be oxidized, and it will not be affected over time, making it a perfect product worthy of a lifetime collection. Vacheron Constantin’s unique vision created the ‘Limited Platinum Collection’ to highlight the precious qualities of rare metals.
Platinum has always been favored by royalty and Indian nobles. Today, collectors and distinguished individuals with elegant tastes are also keen on platinum. Platinum exudes a noble taste, especially appreciated by connoisseurs and collectors. For them, owning a Vacheron Constantin ‘Limited Platinum Collection’ watch is a noble glory, and the new, limited to 150 Patrimony Contemporaine self-winding watches are their best choice for platinum.
Patrimony Contemporaine self-winding technical specifications
Model: 43150 / 000P-9684, Patrimony Contemporaine self-winding watch, ‘Limited Platinum Collection’
Movement: Vacheron Constantin 1120 self-winding mechanical movement with the ‘Geneva Mark’
Movement thickness: 2.45 mm
Movement diameter: 28.40 mm (12 & frac12; line)
Movement gems: 36
Number of parts: 144
Vibration frequency: 19,800 times per hour (2.75 Hz)
Display function: hours and minutes
Power reserve: about 40 hours
Case: 950 platinum, sapphire crystal transparent glass case back, 42 mm diameter, 7.30 mm thickness
Water resistance: 3 bar pressure, equivalent to 30 meters
Dial: 950 platinum, sandblasted, cast & laquo; PT 950 & raquo; between 4 o’clock and 5 o’clock, finely polished minute scale outer ring, 18K white gold hour scale,
Strap: Dark blue hand-stitched large alligator leather strap with pattern stitched by 950 platinum threads.
Buckle: 950 platinum buckle, polished half Maltese cross design
** Limited to 150 pieces, individually numbered.
Vacheron Constantin flagship store
Address: 796 Huaihai Middle Road, Shanghai
Enquiries: (021) 3395 0800
Eight young watchmakers from Denmark, Germany, the Netherlands, Switzerland, France, Finland and the United States competed for a prize of 10,000 Euros. Their mission is to manufacture the moon phase device based on the ETA 6498 movement, and this competition named after Ferdinand A. Lange entered its fifth year this year.
Participants of this year’s F.A. Lange Watchmaking Excellence Award went to the Lange Watch Factory in early May 2014 to explore the brand’s mysterious watchmaking technology exclusively. After visiting the watch factory, they tried different decoration techniques such as decoration, round pattern or carving in different workshops, and learned about Lange’s unique installation details. Participants need to sculpt the balance plate and assemble the Lange movement. They have the opportunity to talk to Anthony de Haas, Director of Product Development at Lange and senior brand consultants, to fully understand Langer’s product philosophy. They also visited the Glashütte Clock and Watch Museum and the Dresden Mathematics and Physics Salon, sponsored by Lange, to complete the event.
Before the end of the event week, Anthony de Haas explained the details of the competition to eight participants: Each participant must complete a fully functional moon phase display device by early October. A professional jury of watchmakers, scientists and journalists will then review the entries of the contestants one by one. Brand founder Walter Lange is also one of the judges. The evaluation criteria include the originality and novelty of the concept of the work, the function and technical quality, and the production process.
This coincides with the 20th anniversary of the launch of the new era Lange watch series. The results of the competition will be announced on October 24, 2014. The winner will receive a prize of 10,000 Euros.
Participants of the year visit Lange watch factory
New watchmaker takes a picture with Arnd Einhorn, Brand PR Director and Anne Schaal, PR Manager in front of the new Lange plant
How does Guangdong Creation cultivate core competitiveness and seize the opportunity to sing and perform? Through the implementation of superior performance management, promoting quality innovation and upgrading, that is, ‘achieve brand business cards with quality,’ it has become a practical exploration of the effects of enterprises in our province in accelerating the transformation and upgrading process.
Zhuhai Rossini Watch Industry Co., Ltd. insists on the development driven by quality innovation and continuously pursues excellence. Embracing the dream of becoming a model for the creation of the watch industry in Guangdong and even in China, after 29 years of hard work and welcoming the year, Rossini won the 2013 Guangdong Provincial Government Quality Award and became the domestic watch industry’s provincial government quality field. The first company with the highest award.
‘Building a foundation with quality management and promoting leap with brand building’, Shang Jianguang, president of China Haidian Group and general manager of Zhuhai Rossini Watch Industry Co., Ltd., analyzed the strategic functions of quality and brand. Focusing on the long-term goal of integrating internationally, Rossini adhered to the concept of ‘market-oriented, economic efficiency-centric, and sustainable development’, and began to promote the high-performance performance management model from the end of 2011, and achieved great results. Obtained the title of ‘National Industrial Brand Cultivation Demonstration Enterprise’ and ‘AAAA-level Standardized Good Behavior Enterprise’.
The high performance model is an effective method and tool for comprehensive performance management that is widely recognized internationally. Many world-class companies such as Microsoft have used this model and achieved excellent business results. During the on-site consistency review meeting of the Guangdong Provincial Government Quality Awards held at Rossini Watch Industry Park from September 3rd to 6th last year, Rossini relied on corporate culture, market, technology, management, infrastructure investment, etc. The five major advantages were well received by the review expert group, and passed the review of the Guangdong Provincial Government Quality Award.
The introduction of the high performance model made Rossini successful. At present, Rossini’s product sales and comprehensive market share have ranked first in the industry for 11 consecutive years, ranking first in the most valuable brands in China’s watch industry with a brand value of 5.206 billion yuan, and the only one among the ‘Top 500 Asian Brands’ for 5 consecutive years. China’s watch brand, product quality, operating quality, independent innovation ability, market competitiveness are all domestically leading.
罗 This year Rossini will usher in the brand building year. Shang Jianguang said that Rossini will continue to improve and innovate in quality management, further improve the company’s management level, core competitiveness and long-term development ability. In order to achieve the corporate vision of “opening a century-old store and creating a world-renowned brand”, Develop national brands and revitalize Guangdong’s economy to make greater contributions!
The following is an interview with Shang Jianguang, president of China Haidian Group and general manager of Zhuhai Rossini Watch Industry Co., Ltd.
Excellent performance management model is an effective way to become a world-class enterprise
Q: What efforts has Rossini made to introduce the high performance management model? What are the main benefits of the enterprise?
Shangjianguang: The excellent performance management model is an effective way to inspire and guide enterprises to pursue excellence and become a world-class enterprise. We are a full staff member, and we start with the most basic work. We have successively carried out a series of work such as the company’s mid- and long-term strategy formulation, corporate culture refinement, management process optimization, new product development tool QFD introduction, and performance evaluation system establishment. It also integrates the ISO9001 international quality management system, ISO14001 international environmental management system, OHSAS18001 occupational health and safety management system and the secondary measurement guarantee system of Guangdong enterprises in combination with the enterprise standard system, establishes and improves internal management systems, and completes technical standards and management standards. There were more than 400 work standards and working standards. In the last year’s Zhuhai Mayor Quality Award and Guangdong Provincial Governor’s Quality Award on-site consistency review meeting, they won unanimous praise from the review expert group and observers.
Summary of the gains, enterprises have indeed achieved great improvements in enhancing execution, improving product quality and service quality, and improving company management improvements and management innovation, which directly promoted overall performance and execution. For Rossini, this is a process of constantly discovering problems, solving problems, and improving oneself, and it is far from reaching the end.
I hope Rossini becomes an excellent ‘quality business card’
Q: What do you think of the phenomenon of high output, low output value, and limited international brand influence in the domestic watch industry? As the first company in the country’s watch industry to win the provincial government quality award, how does Rossini plan to enhance brand value through the practice of strengthening high performance management?
Shang Jianguang: More than 85% of the world’s timepieces come from China, while 80% of the timepieces produced in China are produced in Guangdong. Since the early 1980s, a large number of Hong Kong and Taiwan-funded enterprises have set up clock processing factories in the Pearl River Delta to promote the development and prosperity of the industry. However, until now, most of the existing enterprises have stayed in the OEM stage with low profits and no own brands. Many original old watch brands in the mainland have also gradually declined. It may be that many Chinese people still wear Swiss watches as a glory now, but I believe that this phenomenon will gradually change with the rise of national watch brands like Rossini.
At present, Rossini’s brand value continues to increase every year, which is reflected in the estimated sales volume this year will increase by about 10% compared to last year, but the sales growth will exceed 30%. The key reason lies in a deep understanding and practice of watches and clocks as a substitute. The cultural products passed down from generation to generation, the concept of ‘quality is life’, through strengthening excellent performance management, improving brand reputation and being accepted by the market. We hope that in the future Rossini can become a perfect ‘quality business card’ in Zhuhai, Guangdong and even China in the international market.
Quality innovation and brand connotation are closely linked
Q: How does Rossini combine quality and innovation, especially technological innovation, into the brand connotation?
建 Shangjianguang: Rossini’s innovation in quality is reflected in five comprehensive areas: management, technology, marketing, corporate culture and brand. In terms of technological innovation that enhances the company’s core competitiveness, Rossini attaches great importance to investment in basic equipment and personnel training, and has set up innovation platforms and central laboratories at provincial-level technology centers, and introduced advanced international products from Japan and Switzerland. Developed and inspected test instruments and equipment, and successfully completed a series of innovative achievements such as photoelectric energy wave watches and tourbillon watches. At the same time, we have 65 technical personnel who have obtained professional qualifications and 7 senior talents evaluated by Zhuhai City. We have formulated management and incentive mechanisms such as regulations on technological innovation awards, and actively carry out industry-university-research cooperation. On the 13th of this month, the ‘Guangdong Postdoctoral Innovation Practice Base’ was officially unveiled in the Rossini Watch Industry Park, which will play an important role in accelerating the transformation of scientific research results and promoting the development of the watch industry.
At present, we are carrying out application research on the frontiers of new watch materials, relying on the acquisition of two watch brands in Guangzhou Watch Factory and Switzerland, engaged in the research and development of watch core technology movements, and gradually narrowing the technological gap with major international brands, and Preparation of a national-level clock research and development technology center. I hope to realize my dream of setting up a watch design institute in Rossini and gather the highest quality innovative talents for the development of this industry in China.
It can be said that quality innovations that can be traced back to the source of the product will always be closely linked to the connotation of Rossini. From last year’s quality management year to this year’s brand building year, Rossini, who is about to celebrate his 30th birthday, will always regard quality and brand as the fundamental strategy to accelerate transformation and upgrade and achieve long-term foundation.
Sprint to win the national quality award goal within three years
Q: Can you talk about the first experience of winning the provincial government quality award and Rossini’s next development plan around high performance management?
Shangjianguang: The value of winning the quality award is not only the award itself, but also the opportunity to seize the opportunity to maintain the advantages of the enterprise, achieve continuous improvement, sort out and integrate the management system and methods of the enterprise, and enhance the ability of independent innovation and international competitiveness. We will take this as a new beginning for Rossini’s development of an international watch and clock enterprise group. Depending on the parent company China Haidian Group, we will continue to meet the challenges, deepen the advancement of high performance models, and further consolidate the industry leader. At the same time, we will give full play to the role of benchmarking demonstration, strengthen communication with friends in the business community and colleagues in Guangdong Province, and share wisdom and experience.
Excellence is not a standard, but a state of continuous pursuit of transcendence. In the next three years, Rossini will surely sprint towards the goal of winning the national quality award, becoming a model of the watch industry ‘Guangdong creation’ and even ‘CHINA BRAND’.